Enter, the Netherlands
Altex, the family-owned Canadian specialist in window coverings for the residential market and the global fashion brand in window coverings, Coulisse, have recently joined forces. The synergetic partnership will be kicked off during the upcoming IDS17 (Interior Design Show) in Toronto, Canada (January 19-22, 2017, booth #610).
During the show, Coulisse and Altex will introduce two fast-forward collections of exclusive window coverings especially developed for the Canadian market. The exclusive collections of contemporary European designs include an exceptional range of premier roller shade and panel track fabrics, each with its own distinctive look and atmosphere.
The long history in window coverings of both companies led to this synergetic partnership. Gaetan Alepins, president of Altex, comments: ‘We feel that our companies have a strong similarity on aesthetics and customer orientation and that we can really complement each other. We both believe it is important to listen closely to our customer’s needs and challenges to be able to offer solutions that specifically address them. With our combined efforts and strengths, we will focus on offering added value and the highest level of service to our select clientele’.
Christiaan Roetgering, director Coulisse, adds: ‘This partnership with Altex is a major step in our strategic plan for the Canadian market. In Altex we see a professional partner, who understands our design and marketing view and technological philosophy. With four places of business, Altex has a good country-wide presence and offers a high level of service. Our mutual goal is to build a strong market position throughout Canada. We believe this partnership will raise the bar for the window covering industry in Canada.’
Stemming from Mr George Alepins’ first store opened in Montreal in 1913, the family-owned Altex business was founded in 1975. Altex was the first to manufacture solar screen shades with chained operated systems for the residential and commercial markets in Canada. Altex’ mission is to provide a unique range of exclusive products with aesthetic designs and to excel in providing the best service to a select clientele.
Since its establishment in 1992, Coulisse has grown into an international leading supplier of window coverings for both DIY and made-to-measure markets. The innovative strength of Coulisse is shown and expressed in inspiring collections and advanced system solutions. The complete Coulisse range offers customers endless possibilities to be distinctive in the market and to meet the ever-changing demands of end users.